Bertelsmann AG
Country: Germany
Region: Europe
Price: 195 EUR
Description:
Bertelsmann produces, serves and markets media. The Bertelsmann group comprises five corporate divisions; all five are operationally autonomous: RTL Group (leading European entertainment company); Random House (the world’s biggest book-publishing group); Gruner + Jahr (Europe’s biggest magazine publisher); arvato (media services); and DirectGroup (the global market leader in media distribution through clubs and on the Internet).
The core markets are Western Europe (in particular Germany, France, Spain, U.K.) and the U.S. Over 95% of Bertelsmann’s revenues stem from these markets. At the same time, the Group invests the most in these areas. In the long term, Bertelsmann is working to strengthen its presence in large growth markets such as Russia, China, and India.
Most of the businesses hold leading positions in attractive markets. The portfolio is currently built around more mature markets. Therefore, the Executive Board is working on plans to enter new growth markets like education through in-house development, acquisition of selected businesses or purchase of holdings. Bertelsmann withdrew from low-growth markets with the sale of the 50% stake in the Sony BMG joint venture and Direct Group North America.

